Type Drives Culture
The Type Directors Club (TDC) is pleased to present the 2022 Edition of Type Drives Culture, a virtual, international conference that will explore the ways in which people use typography to form and transform creative communities.
Year
Deliverable
2022
Poster, 18" x 24" postcard Ticket Brochure Website & App
Conceptual Poster Series
Creation of Adam
I simplified the captions and explored multiple ways of applying finger imagery, such as shaded typography and using the finger to highlight key information. Inspired by Michelangelo’s The Creation of Adam, the poster draws on the idea of transmission, using it as a metaphor for passing typographic knowledge as a fire of wisdom.
Patchwork
Dots
I created a layered visual effect using multiple colors and mirrored elements. The diversity of colors represents different cultures and races, reflecting the international nature of the conference and its focus on cultural exchange.
Explosion
Wanderer above the sea of fog
I aimed to create a sense of cosmic floating by placing skeletal typography behind the primary text, positioning it as if it extends beyond the frame. This layered treatment adds depth and motion to the composition. The main typeface is designed with circular characteristics, which reinforces visual consistency across the layout and echoes the overall spatial and cosmic theme.
Universe Grid
The Painter's Studio
Inspired by Courbet’s The Painter’s Studio, the poster draws a parallel between the art studio and typographic practice, using the background to evoke a space where contemporary reality, knowledge, and beauty are observed and expressed.
Frosted glass
This series explores an event collateral system across posters, tickets, brochures, and postcards. Each piece functions independently while maintaining consistent typography, layout, and visual language to create a unified experience across multiple touchpoints.
Event Collateral Design
It also simulates real world commercial needs by designing event materials as potential products and display assets. Through this approach, the work explores how a visual concept can scale into practical merchandise and exhibition elements within a broader business context.
Website Design
As part of this simulation, a website was also designed to extend the event’s visual system into a digital context, exploring how the concept translates across both physical and online touchpoints.
The website design includes dedicated pages for speakers and event schedules, ensuring clear information hierarchy and a cohesive user experience across digital touchpoints.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.